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Short Answers

The Atlantic asks:

After President Obama’s five Sunday-show appearances this weekend, and his appearance on Letterman last night, we ask: How much do media appearances actually influence opinion? Do enough people notice, and does the impact last?

The answers, on average: very little, no, and no.

Comments

Unfamiliar with the literature surrounding this, so a speculative question: is it damaging to largely abstain from media appearances? It seems there could be two effects (or non-effects) — the seeming non-effect of media appearances versus the loss of support from abstention.