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Advertising Your Legislation on Youtube

Courtesy of a student who is interning in Sen. Ron Wyden’s (D-OR) office:

Wyden is not up for re-election for 4 more years. The ad is meant to advertise his bill, The Healthy Americans Act.

The ad itself is not particularly clever — see, inter alia, the “photocopying your butt” routine — but it strikes me that this is an interesting new (?) tactic: make relatively cheap on-line videos, presumably using campaign funds, to promote your legislation. Will more bills end up advertised in this fashion? Are there other similar ads out there?

[Addendum: See this Roll Call article (gated).]

Comments

I was kind of tickled, when I found the text of the act, here: http://wyden.senate.gov/issues/Healthy%20Americans%20Act/HAA_Section_by_Section.pdf

to see the acronym for the health plan will be Healthy Americans Private Insurance (HAPI)