The Paradoxes of Public Opinion about Global Warming
Despite the growing scientific consensus about the risks of global warming and climate change, the mass media frequently portray the subject as one of great scientific controversy and debate. And yet previous studies of the mass public’s subjective assessments of the risks of global warming and climate change have not sufficiently examined public informedness, public confidence in climate scientists, and the role of personal efficacy in affecting global warming outcomes. By examining the results of a survey on an original and representative sample of Americans, we find that these three forces—informedness, confidence in scientists, and personal efficacy—are related in interesting and unexpected ways, and exert significant influence on risk assessments of global warming and climate change. In particular, more informed respondents both feel less personally responsible for global warming, and also show less concern for global warming. We also find that confidence in scientists has unexpected effects: respondents with high confidence in scientists feel less responsible for global warming, and also show less concern for global warming. These results have substantial implications for the interaction between scientists and the public in general, and for the public discussion of global warming and climate change in particular.
That’s from this paper by Paul Kellstedt, Sammy Zahran, and Arnold Vedlitz. It was featured yesterday on John Tierney’s blog at the New York Times.
The finding that information leads to less concern for global warming is obviously counterintuitive, and spawned a number of comments at Tierney’s blog. The few I read were by global warming skeptics who felt vindicated, as in the first comment on Tierney’s post:
Educated well informed people who trust the scientific process understand that the predictions of imminent doom by CO2 are simply hogwash and that we can afford to take our time.
I think the best explanation is a more prosaic one. Kellstedt et al. did not actually measure what respondents knew. They asked respondents how much they felt that they knew.
We measure a respondent’s level of information by asking each respondent to report “how informed do you consider yourself to be” about global warming and climate change…
This is not a measure of knowledge per se, but a measure of perceived informedness. So their finding regarding information simply suggests that people who feel more informed are less concerned about global warming. Kellstedt and colleagues write in the conclusion:
It should be noted that the information effects reported in this article are limited to self-reported information. Objective measures of informedness about global warming and climate change might produce different effects. And indeed there is some scholarly evidence to suggest that this might be the case. In their models of mass assessments of the risks of genetically modified foods, Durant and Legge found that self-reported informedness and objective measures of informedness were almost entirely uncorrelated, and that their effects worked in opposite directions. Clearly, this is an area that is ripe for subsequent research.
Thus, we have no way of knowing whether actual information — i.e., knowledge of key scientific findings about global warming — would produce this same counterintuitive effect.
Comments
On the last point, it would be informative to see how well the non-correlation between actually knowledge and self-reported knowledge travels across countries.
There's a well known finding in international math testing, e.g., that US students rate much higher on self-perceived math ability than their counterparts in Japan, Taiwan, Korea, etc., but at the same time the US average test scores are much lower. The late Harold Stevenson wrote quite a bit about this. Would Americans have similarly high self esteem regarding their knowledge of global warming, genetic testing, GMOs and so forth that are inconsistent with their true level of knowledge?
Posted by: Eric L. | March 1, 2008 03:10 PM
It is difficult to take anything seriously that opens with "Despite the growing scientific consensus about the risks of global warming and climate change, the mass media frequently portray the subject as one of great scientific controversy and debate." The opposite is true. We are currently in a perfect example: whenever any unusually hot event occurs the entire media scream global warming, but now that we are in the coldest winter in a long time, with record setting low temperatures in the US, recording setting refreeze of arctic ice, and snow in Baghdad for the first time in living memory, the silence is deafening. When CBS’s Scott Pelley, who hosted their "The Age of Warming" infomercial for mindless belief in the green house gas / Kyoto treaty jihad, was asked why he refused to include global warming skeptics in his reporting his response was: “If I do an interview with Elie Wiesel, am I required as a journalist to find a Holocaust denier?”
Posted by: Robert L. | March 3, 2008 12:25 PM
Regarding the link between knowledge and perceived knowledge, Kuklinski et. al (Journal of Politics, 2000) study beliefs about welfare. They ask people factual questions about welfare, some people get them right, some people get them wrong. Then, they ask people how condident they are that they are correct. If I recall correctly (okay, I went and checked-I do), the people who were wrong were more confident that they were right than the people who answered correctly.
Posted by: Jason MacDonald | March 3, 2008 03:01 PM